Changing Perception of Disability Equipment a Positive Perception

Equipment

The benefits of disability equipment are limitless, and those that use them daily can attest to their importance.

For these individuals, the equipment is a means to freedom and independence to do their tasks outdoors or indoors at home. Having the right equipment is incredibly empowering and enabling to them.

They can flawlessly and effortlessly perform their duties as comfortably as possible.

However, it is heart-breaking to note that some unhealthy negative connotations are attached to the term disability equipment. The term disability elicits a feeling of helplessness and could trigger perceptions of stigma, dependency, or aging.

Even worse, it gives a sense that somebody using the equipment is broken, or something is not right with them. The equipment part of the term further makes people think of mechanical things. Unappealing and scary instruments that nobody would want to embrace or attribute to their daily lives.

Nevertheless, with time, manufacturers have made significant steps in product development, making this equipment more hospitable. They are now a better reflection of the freedom, independence, and control that they can offer the users.

They focus more on optimizing personal abilities and minimizing environmental barriers. The users become more enabled and in control.

So, is it still right to give this equipment a negative feel while they have such a huge positive influence? Terming them as disability equipment totally contradicts their sole purpose and steals the positive vibe.

Moreover, these items have become the order of the day, and those that use them no longer embrace the disability aspect. Their image and user profile have changed over the years, as presented by the manufacturers. They are now viewed more as aids.

Mobility Aids

Mobility aids such as wheelchairs and walking frames help their users to navigate their environment and the wider world with more freedom and independence.

With technology, these aids can be designed to cater to individual needs with the needed adaptation. This means you can use a customized design that best suits your lifestyle.

The customization could reflect the weight, shape, storage options, drive systems for powered wheelchairs, or adjustable features on walking frames.

The walking aids are furthermore accessible and come at affordable prices than before. Even better, the stigma aspect is off since their purchase is not restricted to a specialist medical supplier.

Moreover, the wide variety and customization of these aids offer more options to support different lifestyles while reducing the restrictions and dependence attributed to the term disability.

Safety and Daily Living Aids

There is a wide variety of aids that improve the safety and independence of users in their daily activities. For instance, those with complex needs have a wide range of mobility beds at their disposal with features to optimize ability and comfort.

There is also bathroom equipment and household aids that provide individuals with the means and freedom to do their daily tasks.

These aids arm the users with independence and control over their environment, enabling them to do what they love.

Conclusion

While some people might not see the flaw in the term disability equipment, it is imperative to look at the bigger picture.

The term outrightly gives a negative perception and does not reflect the positive image of these aids.

With limitless independence, control, increased choice of tasks, and improved accessibility, the equipment deserves a better term.

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The 5 most Expensive Places to Buy Property in Morocco

The 5 most Expensive Places to Buy Property in Morocco

Statistics and collected data clearly show that the Moroccan real estate market has been slowing substantially in recent times. This is because of a slower economy which has not been able to escape the burden caused by the Covid 19 pandemic. Another interesting statistic is the fact that the amount of luxury villas which have been sold has been affected the most by the slower economy somewhat more than apartments and normal residential houses.

Fortunately, there are also positive elements regarding this situation and in particular one has to mention the construction market has continued unabated despite all of the difficulties with the economy and real estate market.

Below is a countdown of the 5ove most expensive places to buy property in Morocco.

Agadir

The fifth most expensive city in Morocco is Agadir which can be located along the southern Atlantic Coast. It is nestled in the foothills of the Anti-Atlas Mountains. This city is in the province of Agadir-Ida Ou Tanane and it is also the capital city in that province. This is a popular tourist destination because of its beautiful beaches,  beautifully designed golf courses and the seaside promenade where you can find bars, restaurants and cafés. An ancient construction and popular tourist attraction was the Agadir hilltop kasbah but unfortunately it has been destroyed in an earthquake in 1960. Fortunately, all was not lost because the original old wall is still standing strong and can still be viewed by tourists and locals. A luxury villa can be purchased for $2.3 million.

Rabat

You will find Rabat which is the capital city of Morocco along the shores of the Atlantic Ocean and the Bouregreg River. This city has long been known for its extraordinary landmarks in particular those that reflect the French colonial heritage and also the religious ones which was influenced by Islam. One of the most important buildings is the Kasbah of the Udayas. This is a royal fort which dates back to the Berber-era and it is surrounded by a French designed garden. This location provides a beautiful view over the surrounding ocean. Another remarkable tourism attraction is the iconic Hassan tower which has been constructed in a 12th-century and which is towering above the ruins of the nearby mosque. Luxury villas in this city can cost about $3.2 million.

Casablanca

The city of Casablanca is a port city and as such it is an important commercial center in the Western regions of Morocco where it lies along the Atlantic Ocean. Once again there is a strong French colonial legacy which is visible in the city in particular in its downtown areas where the unique Mauresque architecture can be seen. This is a blend of European art deco with some elements of a Moorish style resulting in an interesting form of architecture. There is the very large Hassan II Mosque which has been partly constructed over the water and which was completed in 1993. The minaret reaches a height of 210 m and it has been fitted with lasers which point in the direction of Mecca. A villa can cost $3.5 million.

Property in Morocco

Tangier

The city of Tangier is a port city in Morocco and it’s located on the Strait of Gibraltar. This has always been an important and strategic gateway between Europe and Africa going is back as far as the Phoenician times. This is also the home of the Dar el Makhzen which is the Palace of the sultans which has been converted into a museum of Moroccan artifacts. There is also the American legation Museum nearby which is involved in the documentation of early diplomatic relations between Morocco and the US. A villa in this city can cost $8.5 million.

Marrakech

The city of Marrakesh can be found in the western Morocco and it is also a vital economic center in the country and it is full of beautiful gardens, palaces and museums. There is also the densely packed Medina which is a walled in medieval city which has been constructed during the Berber Empire. This can be seen by the mazelike alleys where numerous marketplaces exist which is selling a variety of pottery, jewelry and traditional textiles. One of the most important symbols of the city is the 12th-century minaret of the Koutoubia Mosque. Luxury villas sell for $9.8 million.

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A Look into the Future of Digital Marketing in 2020

Digital Marketing in 2020

In the coming years, marketers are going to take full control over customer experience. To better understand how digital marketing will evolve in the future, the Economist Intelligence Unit asked 499 senior and chief marketing executives. They also conducted interviews with chief marketing officers of major brands. This has led to a glimpse into the future of digital marketing in terms of change driving trends and key technology.

The results generated by this have been interesting and shows what could happen over the next 4 years. However, there are certain key findings that marketers should be aware of. Here, marketing recruitment specialists, Stopgap, explore this further.

The Hottest Tech Trends for Marketers

The tech trends are not surprising with mobile being the top one. This has been a large trend in marketing for a few years and over half of web traffic is mobile. A newer tech trend is the internet of things and this is more exciting even though it is currently unclear how it is going to affect marketers. There are a lot of opportunities that this could bring, but anyone who says they know exactly how the IoT will impact marketing is probably lying.

Personalised technology is another trend which has been around for a long time. However, the amount of data marketers have available is better than ever and personalisation is starting to come into its own. The start is geo-targeting, but there is a lot more to this. Advanced marketing should make use of statistical models which determine which customers will be interested in certain products based on the data available. These models should then serve the correct marketing accordingly.

One of the newer and more ground-breaking tech trends is blockchain technology. The only problem with this technology is an uncertainty over how it will evolve in the coming years. There are many implications for law, banking and intellectual property which are coming about, but the impact for marketing is less known.

The hottest topic of the moment is Artificial Intelligence. This has become more important with Google’s AlphaGo AI beating the world’s best, Go champion. The combination of AI and content personalisation can generate amazing opportunities in marketing. This is something that is likely to be experimented with in the future and should be something that you look into.

The Key Channels for 2020

Most people still think that 2020 is a far-off time. This could be due to the lack of inventions we were all sure would have occurred by now. There are no flying cars and there is no base on the moon.

While this is how many people feel, 2020 is not far away. This might seem like a strange thing to consider when looking at marketing, but it is very important. It is easy to feel that the future is far away and you do not have to prepare for it. This often results in your marketing efforts remaining in the past and not moving with your competition. Having your marketing fall behind is a major problem that can easily be avoided by paying attention to the changes as they come.

One of the changes to consider is the key marketing channels you should be using. The research found that social will still lead the pack in terms of key channels. Mobile apps and the mobile web come in at third and fourth. You need to consider if this reflects your current marketing investment. When you invest in these channels now, you will future-proof your strategy and ensure that you are competitive instead of falling behind.

Measuring the Effectiveness of Marketing

Something that a lot of marketers have problems with is reviewing the effectiveness of their campaigns. This is not always their fault and it can be challenging to prove that an increase in sales was due to a new marketing campaign or the change in the website. This improvement could also be due to a push from the sales team.

This is where digital technology will come into play. This software will provide an opportunity to accurately measure all key metrics and see what is affecting the sales figures. Calculating ROI is only possible when you have the right data regarding traffic and conversions.

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